Beverage Analytics by ABInBev allows bar owners and employees to track their business performance in real-time on various dimensions and categories.
My role
As a product designer, I was responsible for the design and UX of Beverage Analytics — new features and design patterns, from research to prototyping and release. I owned production specs and facilitated design reviews with stakeholders.
Disciplines: UX Design · Information Architecture · Wireframes · Animated Prototyping · Interface Design · iOS & Android · Dashboard Design · Illustrations
Process
I partnered with two project managers and the Commercial Director to uncover insights and translate concepts into features that address real customer behaviors. I backed decisions with interviews of marketing, operations, architecture, and salespeople in the field.
Main dashboard
Business state at a glance
Quick information about the business state — the home of the app, where every visit starts.
Waste
Beer sold vs. beer poured
This screen elaborates the relation between the beer that was sold and the beer that was actually poured — surfacing waste leaks in real time.
Performance
Per-beer performance over time
How each beer (draft or packaged) sold across different time scopes — daily, weekly, by event.
Onboarding
POS pairing
When integrating with a new bar, part of the process was confirming the correct POS vendor and version. We made it a deliberate, visual handshake.
Selected screens
Gamification
Scoreboard for engagement
To increase engagement, a scoreboard shows the users' success. Event planning tracks the ROI of special events that take place in the venue.
